Building More Competitive Devices on Windows Mobile
Windows Mobile is Microsoft’s embedded operating system for battery-operated mobile devices including smartphones, PDAs, enterprise mobile computers (handheld scanners), and many other device types. While much of its OS core is shared with Windows Embedded CE (previously called Windows CE), Microsoft has added a common shell, UI enhancements, better phone features and a common application interface.
A large number of OEMs building very different devices choose Windows Mobile for its strong enterprise integration (Microsoft Exchange server for email), legendary flexibility, huge application developer ecosystem, streamlined SDK for developing apps, and the support that Microsoft provides for development, marketing and sales. These attributes have given Windows Mobile strong growth over the last four years, with several OEMs making devices that sold well over a million units.
Lately though, Windows Mobile has been experiencing a slowdown in growth in the Smartphone market, primarily due to increased competition from emerging operating systems like Mac OSX and Google’s Android, which have created a wave of interest due to a dramatically enhanced user experience (iPhone) and with open source code and royalty-free licensing (Android). Apple has already taken a large chunk of the market and consumer mindshare with its iPhone product. If you are an OEM who believes the benefits of Windows Mobile are key to your customers, how can you optimize your product to better compete?
In this paper we will provide a high-level overview of the competitive landscape and discuss options that may allow OEMs using Windows Mobile to differentiate themselves from the competition by improving the user experience through performance gains in the data storage software stack.
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